The great media slide continues
By Wes Pruden
PrudenPolitics.com
The
distrust of the media becomes total. That’s hardly
news to anyone, except to the clueless editors and
publishers of the big newspapers and the big mules
of the television networks, who see their audiences
shrinking and wonder why.
A new
survey by Gallup asked Americans how much trust and
confidence they have in the mass media – newspapers,
television and radio – when it comes to reporting
the news fully, accurately and fairly: a great deal,
a fair amount, not very much, or none at all. The
result shows that “trust” disappeared long ago.
Trust becomes disgust.
Gallup has been taking this measurement over the
past decade or so, and the erosion of trust has been
consistent and steady since at least 1998. Twelve
years ago, 53 percent of Americans told Gallup that
they had “a great deal” or at least “a fair amount”
of trust in the media. By this year, only 40 percent
of Americans put their trust in newspapers,
television and radio to tell them what’s going on in
the world. A remarkable 60 percent said they had
“not very much” trust or “none at all.”
This
should frighten editors and publishers, but it
won’t. With few exceptions, they’re locked in to
their high-minded prejudices and the noble conceit
that the role of the media is not to report the news
but to tell readers, viewers and listeners what to
think about the news. This trend is vividly
illustrated by the coverage of the presidential
campaign this year. This latest survey was taken in
the second week of September, so it’s hot off the
press.
The
results work out to a pretty miserable “favorable
percentage.” If the media were a baseball team, it
would be mired so deep in the cellar that it
couldn’t even see next year. When Gallup asked these
questions in the l970s, when the Watergate scandal
was in full bloom with a new sensation across the
front page every morning, the percentage of those
who had a great deal of trust in the media was
consistently in the high 70’s. Even allowing for the
usual partisan divide – Gallup finds that Democrats,
enjoying the liberal stroking of their “good”
prejudices, alone in their approval of the press –
this is a disastrous portent for the future of the
mainstream media.
Two
examples from the week’s news illustrate how and
why. Mitt Romney finally released the awaited dump
of information on his tax returns, after Sen. Harry
Reid’s fanciful accusation that Mr. Romney did not
pay any taxes for six years obsessed the media for
weeks. The dump revealed that Mr. Romney had
actually paid more than his fair share of taxes and
that he gave away nearly 30 percent of his earnings
to charity.
This
compares to President Obama's 21 percent for charity
-- and only 1.5 percent from Joe Biden, the miserly
old uncle in the attic. Joe’s talent for squeezing
every penny until Abe squeals recalls Bill Clinton’s
taking deductions for old underwear he gave to
charity. (To be fair, Bubba’s skivvies were little
worn, since most of the time they were around his
ankles.)
The
reporters and pundits who were so obsessed with Mr.
Romney’s taxes mostly passed on “analyzing” these
facts. But the far more serious sin the media
ignored was the debacle in Libya, where Islamic
terrorists killed the American ambassador who,
despite fervent pleas, had been left stranded in a
hostile land without sufficient security.
For
days the president, his secretary of state and the
ambassador to the United Nations scoffed at the
notion that the terrorism was the work of
terrorists, and insisted it was spontaneous rioting
by devout Muslims angry about a video they had never
seen. It couldn’t have been the work of terrorists,
because Mr. Obama had gone to Cairo as soon as he
was inaugurated to bow to the imams and apologize
for America being America. Nobody was any longer mad
at us.
The
big media had no interest in following the story;
the celebrity journalists knew the president and
they knew he was a stout fellow. He meant well and
deserved a second term. Everybody knew that. When
Philippe Reines, who holds Hillary Clinton’s horse
at the State Department, was questioned closely
about why the administration thought it necessary to
tell such whoppers about the death of an ambassador,
he blew his stack and resorted to trite schoolyard
vulgarity.
Mitt Romney (photo by Mark Taylor)
The
Obama administration finally conceded that it had
been trying to sell a lie about what really happened
in Libya, exposed by a few brave dissenters to the
media consensus. Dissent was the work that all
reporters and pundits once did, back in the day when
“the press” was trusted to do its job. The fatal
slide continues.
Wesley Pruden is editor emeritus of The Washington
Times.