Romney Should Make Early VP Pick
By Bradley Blakeman
Newsmax.com
In order to defeat an incumbent president the
opponent must to well organized, well financed, and
have policies that offer an attractive alternative
to the status quo.
A political campaign is very much like a marketing
campaign for a product that is being sold to a mass
audience. The product must be attractive — with a
message that resonates with consumers and convinces
them to buy what you are selling.
Now that former Massachusetts Gov. Mitt Romney has
all but secured the Republican nomination for
president, it’s time for him to demonstrate in bold
fashion that he offers the American public an
attractive alternative to the mushrooming national
deficit, persistent unemployment and class warfare
that have become hallmarks of President Obama’s
administration.
A successful campaign will control what it can, and
seek to influence what it can't control.
Here are four things the presumptive GOP nominee can
do immediately to build his brand against President
Obama, who has an inherent advantage in being able
to campaign with the trappings of the White House —
not the least of which is being able to travel
aboard Air Force One to a campaign stop in one city,
while Vice President Joe Biden campaigns in another:
1. Announce a VP Choice in June: It
makes no sense at all to wage a national campaign
against an incumbent president with one hand tied
behind your back.
Obama and Biden in short order will be crisscrossing
the country knocking the stuffing out of Romney. Why
should Republicans wait till August to announce
their VP choice?
The GOP Convention is in late August followed
immediately by the DNC Convention after Labor Day.
That leaves little more than 60 campaign days to
defeat an incumbent president.
Doesn’t it make perfect sense to have Romney and his
running mate out there making their case for change
sooner rather than later?
Republicans have a choice: either they will have a
more “exciting” convention or they can win the
election. To rely on tradition is to be living in
the past. As I stated earlier, without risk there
will be no reward. It is more risky to wait to
announce your VP choice in August than to announce
in June.
With the DNC Convention immediately following the
GOP Convention there is likely to be a little
“bounce” from the GOP Convention and the
announcement of a VP choice.
An earlier announcement would likely give the
campaign more of a “bounce” for a longer period of
time. It also forces the Obama camp to focus on two
principals instead of just one.
A GOP VP candidate has the ability to say things
that Romney cannot.
With such late conventions, which shorten the time
of the general election, it makes perfect sense to
announce a VP candidate now. He or she can also
raise money, which is a tremendous asset.
2. Organization: It is time for
voters to know who is behind Romney on policy. Who
are the experts he has attracted?
Reagan’s Kitchen Cabinet was very effective in
honing policy and showing voters and the media who
it is he relies on for policy.
Romney needs to be seen with well recognized and
respected experts and leaders on the economy, jobs,
healthcare, foreign policy, entitlements, military,
etc.
These experts should help the candidate articulate
policy and advance it during the campaign. Romney
needs to announce his own Kitchen Cabinet. He must
also release concise policy papers wherein he
addresses the main campaign themes that the election
will turn on.
It is not enough to be against Obama. Gov. Romney
must advance an alternative to Obama that voters
will be attracted to.
3. Campaign Plane: Romney should be
using his campaign plane as a valuable tool beyond
just transportation.
Briefers should be invited on legs of travel to
brief Romney and his staff. This is a great use of
the candidate’s time and it also offers the
candidate an opportunity to hear from real life
actors who he may want to tap for his administration
should he be successful.
Another advantage to using the plane as a briefing
tool is it lets the traveling press corps see the
briefers come and go and also be briefed themselves.
4. Convention Control: Romney must
put a strong convention team in place now. Although
it is a RNC event — it is really Romney’s convention
beyond the party platform.
His team must take control. The convention must be
scripted and thematic. Speakers must be chosen for
prime time speeches that are complimentary to
Romney’s message and direction.
He must not let speeches — or those who give them —
detract from the message and direction the campaign
needs to advance.
Obama is counting on recreating his huge outdoor
speech in Denver in 2008 where it was all about him.
I suggest Romney, prior to the first night of the
convention, have a huge outdoor event too. But his
will be a salute to the men and women in uniform. It
will not be about him — it will be about them.
A huge patriotic non-partisan concert for the troops
attended by delegates as well as the general public
would be in stark contrast to the Obama event.
Ending the event with a huge firework display would
be a fitting start to a week of American politics.
Like any business, without risk there is no reward.
A candidate who plays it safe and is afraid to be
bold in policy, principle and position will not be
able to break through the white noise to get his or
her message across.
Obama and company will try desperately to remain in
power and resurrect their brilliant campaign of
2008.
The only problem is that now President Obama has a
record to defend and there is no more incumbent to
blame. At the end of the day, Obama will be judged
on his record and he will not be successful at
blaming others, or engaging in class warfare.
Republicans must be bold, smart — and yes, even
risky to win in November.
It is Romney’s election to lose.
Bradley A. Blakeman served as deputy assistant to
President George W. Bush from 2001-04. He is
currently a professor of Politics and Public Policy
at Georgetown University and a frequent contributor
to Fox News Opinion. Read more reports from Bradley
Blakeman —
Click Here Now.
© 2012 Newsmax. All rights reserved.